Meet the Team
The GreenLit team’s mission is to use our combined decades of expertise to design entertaining and enlightening celebrations, events and conversations that are game-changers whether online or in-person.
Eric Hiss-Loreda
A fifth-gen Californio, Eric has been a key player on the brand marketing teams involved in several of the largest consumer product launches of the last 20 years. They include the launch of the Sony PlayStation, the opening of the largest hotel in the world, the debut of DVD players and the rebranding of the beach destination of Acapulco, MX. After a particularly distasteful corporate meeting, he took a long look in the mirror and had a come-to-Jesus-Buddha-Neil Young moment and bailed on the sh*tshow. He then used contacts in the travel industry to launch a career wandering the globe as an award-winning travel writer, covering destinations from Argentina to Zululand…(Read more)
Angela Mou
Angela is the founder of Elevate Jane, a highly curated smoke shop with a contemporary aesthetic. Passionate about well-made things that are artfully created, she aims to destigmatize cannabis by offering modern, artisan-made pipes and other smoking accessories for open-minded consumers ready to take their lifestyles out of the closet and proudly display them on their coffee table. Possessing a substantial lifestyle marketing background, Angela has an affinity for new and emerging concepts and markets. She entered the tech industry in 2009, heading up ecommerce for the first grocery delivery service in Shanghai (Fields). In New York City, she led food and beverage marketing for boutique and luxury properties…(Read more)
Martin Fleischmann
For over 25 years, Martin has played a key role in presenting some of the world’s most celebrated artists from across the globe and spanning the entire spectrum of musical genres (including The Police, Elton John, The Rolling Stones, Luciano Pavarotti, Tom Petty, Radiohead, The Buena Vista Social Club, and many others). Operating at venues as diverse as the Hollywood Bowl and the Santa Monica Pier, where Martin’s company Rum & Humble is the Music Curator and producer of the annual Twilight Concert Series, Rum & Humble’s present and past clients include KJAZZ Radio, the National Geographic Society and Jackson Browne.